Part of my responsibility in the enterprise was to manage this thing. Explain to management why or why not they should pay attention to, or even invest in new tech. Well put here, but the hype and marketing can be tough to ignore. In HBR:
What to Do If Your Boss Gets Distracted by Every New Thing by Liz Kislik
No matter what the strategic plan says, many of us are more attracted to something new that’s glittering on the horizon than we are to the goals that have languished on our to-do list for months. This weakness is as true for senior leaders as it is for the rank-and-file, but when a CEO or other senior executive is known for chasing shiny objects, a lot of people and projects can suffer.
When senior leaders suddenly get excited about a new idea or initiative, subordinates often worry: “Do I need to add this to my priorities? Will I still need to deliver on all my other goals too? Are there really enough resources available to get this done?” There can be high risk for employees in their leader’s fascinations: If they switch gears to run after the shiny object the leader wants right now, they might be found wanting later if previously assigned strategic goals go unmet. .... "
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