Just deoderants, or a broader look at online, replenishment? Likely
P&G acquires startup that specializes in online sales
By Barrett J. Brunsman – Staff reporter, Cincinnati Business Courier
Procter & Gamble revealed today the company has acquired Native, a startup competitor that specializes in direct-to-consumer personal care products that are devoid of what some people consider to be harmful chemicals.
The Cincinnati-based maker of consumer goods such as Secret antiperspirant (NYSE: PG) described Native as one of the fastest-growing deodorant brands in North America. .... "
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