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Tuesday, October 03, 2017

Why we are Social

Something to think about whenever we do Social.   I note Davis mentions Byron Reeves, who we used as the basis for some of our work with consumer facing chatbots.  His book,  The Media Equation, is worth a look.

Why Facebook Is the Junk Food of Socializing  By Jim Davis  In Nautil.us

ave you ever been walking in a dark alley and seen something that you thought was a crouching person, but it turned out to be a garbage bag or something similarly innocuous? Me too.

Have you ever seen a person crouching in a dark alley and mistaken it for a garbage bag? Me neither. Why does the error go one way and not the other?

Human beings are intensely social animals. We live in hierarchical social environments in which our comfort, reproduction, and very survival depend on our relationships with other people. As a result, we are very good at thinking about things in social ways. In fact, some scientists have argued that the evolutionary arms race for strategic social thinking—either for competition, for cooperation, or both—was a large part of why we became so intelligent as a species. .... " 

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