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Sunday, October 15, 2017

Ad Tech Emerging for Tactical Decisions

When I first joined the enterprise we constructed some near autonomous systems to analyze, select and insert ads optimally.    If anything today, we have much better data to drive such systems.  Is this the near future?  Where we wont need tactical decision making, but only strategic?

This in Ad Age, may require some registration to read. The Tenuous Future of Ad Tech Middle Men

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