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Friday, October 27, 2017

Investing in Loyalty

Convincing the CFO to Invest in Loyalty
 by Len Llaguno

In my previous articles, we talked about the biggest struggles for loyalty finance professionals along with the challenges being faced by accountants when booking loyalty program liabilities.

Moving on, loyalty marketers also have a significant hurdle they must overcome – convincing the CFO to invest in loyalty. This article examines the progress that loyalty marketers wish to make as well as detailing the many struggles they encounter along the way. .... " 

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