Considerable detail in this Progressive Grocer piece.
Ahold's digital strategy pays off
Ahold USA has seen success with a new digital strategy that has brought on 1 million new digital users, increased monthly app usage by 76% and driven a 179% increase in digital coupon activation over last year, the company reported. Ahold's new strategy focuses on enhancing promotions, personalization, and as a result, loyalty through investments in more relevant digital coupons, an improved mobile app, a recipe center, new sites and other digital tools. .... "
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