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Tuesday, October 24, 2017

PRI Journal of Retail Analytics 3Q 2017

Find this publication by PRI very interesting and worth following.  What, nothing is being called AI here?

The most recent edition of the Journal of Retail Analytics is available for free download below. Articles in the 3Q 2017 issue include:

Consumers are the Real ‘Things’ in the Internet of Things by Stuart Armstrong, Group President, ComQi; Sean Anderson, Director of Interactivity, Six Flags Entertainment; Max Stevens-Guille, CTO, ComQi; Luke Wilwerding, Director of Retail Solutions, ELO Touch Solutions; Aaron Kleinhandler, CEO, Spectrio, LLC; and Michael Rocha, Director of Creative Solutions, Panasonic.

Digital Experience is the On-Location Element of Customer Experience by Garry Wicka, Head of Marketing, LG Electronics.

Evidence of the Value of Consumer Engagement Via Branded Apps from Spiegel Research Center, Northwestern University.

Insights into Deploying RFID Systems in Retail – A conversation with Karl Bracken, Senior Vice President, Supply Chain Transformation, Target; Marshall Kay, Partner, RFID Sherpas; Rene Saroukhanoff, Senior Director, Global Merchandise Planning, Reporting & Analytics, Levi Strauss; and Allan Smith, Former Senior Vice President & CIO, Lululemon Athletica.

The Apple Store Versus the Microsoft Store: Using Retail Analytics to Measure Customer Behavior Case Study (Part 2)  by Josh Garcia, Palo Alto College; Wanda Goodnough, University of the Rockies; Charelle Lans, Mars Petcare U.S.; D. Anthony Miles, Miles Development Industries Corporation; Pantea Shakibkhoo, Supersonic Inc.; Aimy Steele, University of North Carolina at Charlotte; and Edward Wiggins, Orbis Novitas Solutions, LLC.

Why Effective Content on Digital Signage Drives Sales at Retail by Philip M. Cohen, CEO, Cannabis Medical Network Holdings.  ....  "  

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