Kroger Invests in New Tech

Followed Kroger for year, always had an impressive depth of tech use,  not as much breadth.  This and other efforts many be an example of new take.


Kroger unveils plan to invest in technology, store resets
“Restock” initiative includes private brand growth, digital shopping, meal solutions  Mark Hamstra  in Supermarket News
Kroger on Wednesday unveiled a series of strategic moves that include reducing its investments in new stores and leveraging technology to accelerate changes in assortments and improve customer service at existing locations.

As previously reported, the company also is considering the potential sale of its convenience-store division, a $4 billion business operating 784 locations in 18 states.

The “Restock Kroger” initiative will involve an accelerated and more data-driven effort around pricing, personalized communications with customers and a massive revamp of product assortments, executives form the Cincinnati-based company explained in Kroger’s annual Analyst Day. Kroger is the largest collector of food purchase data in the U.S., the company said, and it intends to use that data as a competitive advantage as it expands its efforts to provide meal- and food-shopping solutions. .... "