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Thursday, October 26, 2017

Shoppers Allocating Research, Shopping Time

Good piece in Thinking with Google:   How do provide true assistance that is seen as value?  Good embedded statistics.

Holiday shoppers want more help in a hurry—here’s how to succeed this season  By Emily Eberhard 

   "  ... holidays seem to arrive sooner and sooner. Between jam-packed schedules and everyday distractions, busy shoppers want the perfect gift—right here, right now—and often find themselves crossing off items on their lists at crunch time. Couple that with the change in shopping habits and it’s easy to see why dusting off last year’s strategy won’t work.

With data showing that mobile-first consumers are more curious, more demanding, and more impatient than ever, marketers must be ready to capture their attention with the quick level of assistance they crave.

Consider this: 67% of smartphone users now agree that when conducting a search, they look for the most relevant information regardless of the company providing it.1 Their loyalty is shifting toward whoever can help them with the answer they need in that moment.

To respond to growing consumer expectations this shopping season, factor these three insights into your holiday strategy. .... " 

See also the broader article.

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