In the BBC, this has gotten criticism because it can be seen as manipulative. Who has decided what nudges we need? And to what extent? This has always reminded me of work by BJ Fogg on Persuasive techniques, but Thaler chose a better buzzword.
'Nudge' economist Richard Thaler wins Nobel Prize
US economist Richard Thaler, one of the founding fathers of behavioural economics, has won this year's Nobel Prize for Economics.
Prof Thaler, of Chicago Booth business school, co-wrote the global best seller Nudge, which looked at how people make bad or irrational choices.
Judges said he had demonstrated how "nudging" - a term he coined - may help people to exercise better self-control. .... "
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