Facebook Tests Letting Marketers Scour Posts and Comments in Adage.
By Garett Sloane.
Facebook is experimenting with letting brands study people's posts and comments on the network in an effort to better inform their marketing.
The beta test, an extension of Facebook's Audience Insights API marketing tech platform, isn't expected to be widely available until next year, according to people familiar with the offering who spoke on condition of anonymity to discuss something Facebook hasn't announced yet. Early ad partners, which include top agencies and media companies, are searching Facebook's vast history of public posts to see what topics, themes, brands and products are being discussed. Users' identities are withheld. .... "
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