How can you help your local online business go global?
By Caroline Bullock
Technology of Business reporter
But then he came across a Dutch payment company, Adyen, whose payment processing platform harnesses machine learning to customise the payment method depending on which country the buyer is in.
Adyen's clients include heavyweights such as Netflix, Uber and Spotify, so Mr Whiteoak was surprised to find out how affordable its service was, with a minimum monthly invoice of $100 (£75) and transparent per-transaction processing and commission charges.
"Before we started selling outside of the UK we had a turnover of around £6.5m," he says. "Last year we posted 10.9 million, and with the bulk of our sales coming from overseas, this growth is directly linked to our ability to offer local payment methods."
Sales have grown 125% over the last three years, he says, proving that knitting and crochet is big business. .... "
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