Amazon starts to test another novel supply chain solution. Easier than direct drone delivery? Akin to some of the lock box solutions we tested. But also radically different. The customer buys a $250 technology package that includes a door lock and a cloud camera. A challenge to customer trust.
The driver opens the door digitally, entry and exit is recorded by the camera, recipient is informed of delivery in real-time. No additional cost to Prime members.
Here a new kind of trust is tested between Amazon and customers. The customer market for this is probably limited at first, but I think will grow. More expert discussion below. Will be following.
Amazon to begin making in-home deliveries in 37 cities
by George Anderson in RetailWire.
Amazon.com has announced the launch of Amazon Key, a new service that allows Prime members to have orders delivered inside their homes.
Amazon Key will initially be available in 37 cities starting on Nov. 8. The service will cover millions of products sold on Amazon and will not cost anything additional for Prime members. Amazon Key will work with all of the e-tailer’s free home delivery options — same-day, one-day, two-day and standard shipping. Once a customer has set up the service, they may select the in-home option while shopping. Amazon said it will handle the rest with “no passcodes, no fuss,” according to a company press release.
Amazon Key enables Prime members to monitor deliveries with real-time delivery notifications and gives them the ability to use video to see products being delivered live or later after the delivery is complete. .... "
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