While we were in the Rx business this is an area we tinkered with, like the re-design approach.
CVS Taps A Design Legend To Reinvent The Prescription Label. Next Stop: The Pharmacy
Inspired by service-design overhauls at companies such as Disney and Carnival, CVS is hoping to rethink the entire pharmacy experience. by Cliff Kuang in FastCodesign
Deborah Adler has had a story book career in design. In 2004, she was a grad student at SVA in New York, looking around for a thesis project when she saw her grandmother accidentally take her grandfather’s medication. Thankfully it wasn’t a catastrophe, but it made Adler consider the confusing mess that is the modern prescription bottle. So that patients might never mistake what medication is for them, she designed a system that could be colored coded for the patient. That bottle was almost immediately picked up by Target, and for the MoMA permanent collection; It was later declared a Design of the Decade by the Industrial Designers Society of America. Since then, Adler’s studio has been focused on improving medical outcomes. Which brought her once again to pill bottles. .... "
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