Why our brains lead us astray when we take things at face value Article by Diana Gitig
A new book looks at how we overestimate what we can tell from a first impression.
" ... Professor Alexander Todorov’s new book, Face Value: The Irresistible Influence of First Impressions, is about much more than 19th-century pseudoscience. It’s about first impressions more generally. We all form them instantly—within 30-40 milliseconds, before we can consciously register even seeing a face. And we start exceptionally early on, probably at around seven months of age. We also seem to agree on these impressions, which makes the physiognomists’ promise so appealing. .... "
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