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Thursday, August 24, 2017

Chatbots in Retail

Good piece, with expert discussion. Consider how any assistant model could evolve into recommendation.  Does this work?  What does it need to make the model work?  What aspects of dialog are most important?

Will chatbots lead consumers to more purchases?   By Cristian Grossmann  in Retailwire

Chatbots have been rapidly gaining popularity in the last few years. Twenty-five percent of U.S. consumers use chatbots daily, and that figure spikes to 40 percent among Millennials. Seventy-seven percent of those surveyed said positive interactions with chatbots make them buy more, a trend that should perk up retailers’ ears.

Large brands like H&M and eBay have been utilizing chatbots in various ways. When customers tell H&M’s bot what they’re looking for, it will build an outfit for them based on personal preferences. Ebay takes the “chatbot as a personal assistant” model and applies it to its whole catalogue, including enhanced search functionality, the main benefit being the chatbot remembers personalized information like the customer’s sizes.  ... " 

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