We have seen AR demonstrated on the phone for a long time, but it has not broken through to real value or common use. Is that about to change?
Apple Bets the Future of Augmented Reality will be on your Phone
THE AR REVOLUTION will come not with a bang, but a tape measure. At least, that seems to be the lesson so far from ARKit, Apple’s new augmented-reality platform.
ARKit lets developers build AR apps—which integrate digital experiences into the physical world via iPhone or iPad, a la Pokemon Go. Those apps will be available to consumers when iOS 11 arrives in September. But developers have started tinkering—creating tools that let you see how furniture fits in a room, or quickly calculate the area of your kitchen. Compared to the likes of Magic Leap or Google Glass, these apps are simple, almost trivial. But that smallness might be precisely what makes them so potentially huge.
Matthew Miesnieks, a VC who led AR research and development efforts at Samsung, calls ARKit “the biggest thing that’s happened to the AR industry since it began,” and he’s not alone in his enthusiasm. By getting AR in the hands of millions of iPhone users, Apple is poised to become the world’s most powerful and popular purveyor of augmented-reality apps. And by opening up its developers’ kit, it’s powering hundreds of experiments into what, precisely, this medium is good for. .... "
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