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Sunday, August 27, 2017

Tailoring Voice Command Marketing

Somewhat general but useful thoughts,  how should it be different, and I add:  how should the architecture and capabilities of the delivering systems be changed to make this work well?

Tips for Tailoring Inbound Marketing to Voice Command Technology  by Roman Kniahynyckyj  
 in Business2Community

From a time in the 1950s when speech recognition technology had a numbers-only vocabulary (one, designed by Bell Laboratories, was named “Audrey”), to a time when Siri and her friends Alexa and Cortana seem to be taking over the world, voice command has evolved to a level where many people now prefer it over typing on a keyboard. As the evolution of technology continues, we find ourselves regularly evaluating our marketing strategies to incorporate the latest and most effective technology.

So how does voice command technology affect the way that we tailor our inbound marketing content?    ... ' 

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