Sometimes all I hear is disruption, but it is not all there is, and itself is not a measure. We made money for many years on improvement alone. So look for disruption, but include hints to value along the way. By Deloitte in the WSJ:
Disruption Is Not the Key to Winning
Companies can create competitive advantage by leveraging digital technologies to provide exceptional experiences for customers. Six enablers can help.
“Disruptor” is a term used frequently to describe successful modern companies. Airbnb is often credited with disrupting the lodging industry, Uber is cited as a disruptor of the transportation business, and Amazon is widely seen as disrupting retail. Yet while these companies have certainly transformed their industries through innovative business models, disruption isn’t the yardstick for measuring success. ... "
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