Analogous Search Leading to Intelligence?

Have always been interested in how analogy can be used, and how it can be used to convince.   Much used in advertising and marketing. Certainly something we do as part of what we call intelligence. Now think if this as a way of manipulating Google's Knowledge Graph.  Look at 'found in related search'.   In Google Operating System.  Makes me think about alternate kinds of search among stored concepts.  How might these include analogy relationships?