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Tuesday, October 25, 2016

Retail Marketing to Millennials

In Retailwire.  Good overview on the use of channel interactions by millennials in Retail, and discussion.   In the discussion, Peter Fader makes a good point:

Peter Fader
Professor of Marketing, The Wharton School of the Univ. of Pennsylvania

Allow me to expand on Ralph’s key point: “not all Millennials are alike” — in fact they’re vastly different. All these efforts to stereotype and target Millennials are doing more harm than good for retailers. Any effort to paint all consumers in a large demographic group with the same brush is a terrible mistake.

A modest proposal: let’s stop stereotyping and focus instead on finding/leveraging *meaningful* differences across consumers …  " 

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