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Thursday, October 20, 2016

Executives and Behavioral Science

Good post, makes sense, but always test the assumptions and the operational results.

Why executives should be interested in behavioural science  by John Aves  

In my last post I looked at the way in which Ikea, whether they knew it or not, had drawn heavily on behavioural science in the design of their stores. Here I look in more detail at the lessons that, I believe, should be of interest to anyone responsible for the design and the day-to-day management of the customer experience.  ... " 

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