McKinsey Surveys the Gig Economy

McKinsey via surveys and useful interpretation and advice for our 'industry'.

Independent work: Choice, necessity, and the gig economy

By James Manyika, Susan Lund, Jacques Bughin, Kelsey Robinson, Jan Mischke, and Deepa Mahajan 

The McKinsey Global Institute examines all the ways people are earning income, as well as the challenges independent work presents.

Working nine to five for a single employer bears little resemblance to the way a substantial share of the workforce makes a living today. Millions of people assemble various income streams and work independently, rather than in structured payroll jobs. This is hardly a new phenomenon, yet it has never been well measured in official statistics—and the resulting data gaps prevent a clear view of a large share of labor-market activity.  ... "