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Sunday, October 30, 2016

Making it Easier for Happy Customers to Buy More

Yes.   Amazon understands this with Prime and Dash and Echo.  In the HBR:   " ... You have great loyalty scores and low customer churn. But sales are flat – or worse, falling. What’s going on? In most cases, this happens because you’ve failed to capture the economic potential of the goodwill in your customer base. ... " 

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