Makes sense to think of this as a portfolio analysis. Which leads to thinking about how their business value can be measured. ROI is notoriously difficult to estimate for emerging technology. Risk analysis, too, should be folded into this kind of analysis. Good piece.
A Tool for Balancing Your Company’s Digital Investments by Joe Peppard. In the HBR:
How does your organization manage the money it spends on digital? One surprising finding of my research is that most do not distinguish between different types of digital investments, treating all in a similar way. This situation exists because, believe it or not, a lot of organizations lack any mechanisms to help them actively manage the evaluation, selection, monitoring, and adjustment of digital investments to achieve clearly defined business results while meeting clear risk and return expectations.
In essence, digital investments should be planned and managed according to their current and future contribution to business performance. Just think about it: Not all digital investments make a similar contribution to achieving business results. For example, some may provide a source of competitive differentiation like the investment that German manufacturer Bosch is making in its internet of things (IoT) data platform. Others are essential to running the existing business but don’t necessarily provide a competitive advantage. A retailer’s point of sale (POS) system falls into that category. .. "
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