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Friday, March 04, 2016

Gartner on Customer Journey Analytics. Then Thinking Beyond.

A manifesto, on customer journies.  Nicely thought out.

Then this made me think beyond the customer domain.  Suppose I mapped the journey of an employee in an enterprise and how that related to their goals, organization, results.   And how cognitive methods augmented their abilities.  At very least it would make us visit what the expectations and results might be.   Employee Journey Mapping?   Thinking this further.

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