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Sunday, March 20, 2016

Big Analytics Driving Grocery

Interesting view of Grocery and Big Data.  The complexity of grocery and its data, driving the utilization of the aisle.

Consumer buying behavior: How grocery stores can tap big data to meet shopper demand by Barbara Thau

It's no secret that online shopping continues to redefine consumer buying behavior. While supermarkets have been late to the online party, that's now changing rapidly.

Last month, Target began testing a same-day grocery delivery service with Instacart. Meanwhile, Amazon has been piloting AmazonFresh groceries in select markets to gauge consumer buying behavior, while also testing consumers' appetite for innovations such as Amazon Dash, a Wi-Fi connected device that allows shoppers to order products with a click of a button.

By definition, groceries are a complex business, as food is perishable and storage logistics are complex. However, food is also a high-frequency purchase that's largely insulated from economic downturns. As competition heats up in the grocery aisle, big data is gaining traction as the tool supermarkets need to counter rivals and remain profitable. ... ' 

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