Storytelling Moving a Business

Using Storytelling to move a business.  In one sense this is always the way it has been done.   In K@W:  " ... Great storytelling has been around for eons, but prowess in that skill can propel growth in a company or brand, attract new talent and boost employee morale. Carmine Gallo tells this story in his new book, The Storyteller’s Secret: From TED Speakers to Business Legends, Why Some Ideas Catch On and Others Don’t, on the Knowledge@Wharton show on Wharton Business Radio on SiriusXM channel 111. ... "