Good think with Google piece. More statistics about key micro moments.
30% of all online purchases now occur on Mobile Phones.
Mobile Retail Apps and Sites:
Designing a Better Experience for Shoppers ...
In a booming e-commerce market, you can rise above the pack by providing a mobile site or app with frictionless, simple experiences for shoppers on-the-go. From Google's UX Research Lead Jenny Gove and UX Design Lead Iram Mirza, here are 25 principles for designing a retail mobile site or app. ... "
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