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Wednesday, March 30, 2016

Individualized Marketing

In the Teradata Blog:  Good view of the topic from a data perspective.   " ...  Make the Right Connection … Every Time ... So what is individualized marketing, and what does it mean for you? It means that you must ensure that every interaction you have with each customer is relevant to that individual, and offers must be easily adapted to his or her evolving needs.  ... " 

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