Looking at Target's Future Lab

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In Retailwire:
In its collaboration with global design firm IDEO and MIT Media Lab, Target's Food + Future coLab last week unveiled its first two innovations with a focus on food transparency.

Opened in January near MIT's campus in Cambridge, MA, "the bustling lab full of bioengineers, students, nutritionists and farmers [are] hard at work testing big ideas about the future of food," Target said on its Bullseye View blog. The multi-year collaboration, first unveiled last November, is concentrating efforts on urban farming, food transparency and authenticity, supply chain and health.

The first of the two ideas developed by the team focused on food labeling. The line, Good & Gather, displays ingredients on the front of packaging rather than in fine print on the back. .... "