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Thursday, March 31, 2016

Amazon Dash Moves Ahead, Usage Data

Adage reports data on the share of Amazon Dash button pushes, via 1010Data.  Article has other interesting data.

(Updated) And more on the increasing number of Dash Button options.
(Updated)  In Retailwire, and a conversation on Dash Buttons.

" ... In reporting that consumer packaged goods e-commerce sales had soared 42% last year, 1010data credited Dash for some of the outsized success by some brands, including Procter & Gamble Co.'s Tide and Kimberly-Clark Corp.'s Huggies. .... 

In a later report covering the period through Jan. 2016, 1010data reported that P&G led all CPGs, accounting for 31% of Dash button sales behind brands that also include Bounty. Kimberly-Clark, with entries from Huggies and Cottonelle, was number two at 14%, and Clorox Co., led by disinfecting wipes, was No. 3 at 11.7%.   ... " 

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