Reciprocity Advantage: Innovation and Organization

New book by my two former colleagues: The Reciprocity Advantage.

" ... Bob Johansen, best-selling author and Distinguished Fellow at IFTF, has partnered with innovation expert Karl Ronn to uncover what they believe will be the biggest innovation opportunity in history in their forthcoming book, The Reciprocity Advantage. Through illustrative examples from leading organizations and an eye to the future, Johansen and Ronn present a four-part model that shows how organizations can give away assets to form partnerships, leading to collaborative experimentation and scalable new business opportunities.  ... 

" ... Johansen and Ronn explain that reciprocity, an old concept, will be reimagined within a future context of connective technologies, generational shifts, and new organizational models to provide a distinct competitive advantage. To win in this world, businesses will need to  (1) uncover their right-of-way, the underutilized resources they already own that they can share with others; (2) find partners who can help them do what they cannot do alone; (3) experiment to learn through cloud-based systems; and (4) scale the results, but only when the business’ reciprocity advantage is desirable, viable, and ownable. If it’s not scalable, it’s not worth doing—and the authors describe technologies that make scaling up faster than ever. .... " 

More and pre-order information.   Video.   I plan to read and comment here later.