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Saturday, September 13, 2014

Digitizing the Customer Decision Journey

From McKinsey:  A Thoughtful piece.  " ... In a world where physical and virtual environments are rapidly converging, companies need to meet customer needs anytime, anywhere. Here’s how.
Many of the executives we speak with in banking, retail, and other sectors are still struggling to devise the perfect cross-channel experiences for their customers—experiences that take advantage of digitization to provide customers with targeted, just-in-time product or service information in an effective and seamless way. ... " 

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