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Wednesday, September 17, 2014

Apple Watch and Local Search

The emergence of the Apple Watch will likely start to popularize the use of watch displays by the public.  How will it influence location plays?  In Search Engine Watch:

" ...  Apple Watch will likely increase the number and frequency of hyper-local searches, making it even more important for businesses to ensure they can be found by consumers on the go.

What's more, per Apple, its WatchKit tool set means developers will "be able to easily create experiences designed specifically for Apple Watch," which, in turn, could also theoretically influence search and/or the interaction between businesses and consumers, depending what those developers cook up. ... "

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