Another example of increasing use of data to understand and anticipate shopper experience.
Kroger looks to digital to improve shopping experience
Kroger's recent acquisitions of Harris Teeter and Vitacost.com are part of its experimentation with improving the shopping experience through offering more digital options to help customers save time and money, according to the retailer's Director of Digital and E-Commerce Matt Thompson. Currently, about 20% of shoppers prepare for a grocery trip online, and 60% of all consumers consider grocery shopping their least favorite chore, he said ... "
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