Interesting examples of a company providing magic via big data. Disney, quite an entertainment colossus now, is known for leveraging emerging technology. Only one example:
" ... Enter: The MagicBand. It's the magic potion, so to speak, for Disney's MyMagic+ initiative. A wearable piece of technology, customized with your color preference and name, and equipped with RFID as well as a (rumored) long-range radio transceiver. While donning the band on Disney property, your to-the-minute behaviors are collected, processed and activated in real time so that Disney can respond more efficiently and relevantly than ever before. It eliminates the need for room keys, parking tickets and credit cards, thus creating the ultimate convenience for park-goers while also providing Disney with critical data on the behaviors of it's customers. ... "
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