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Thursday, September 18, 2014

P&G Looks for Video Innovation

In Adage:  " ... P&G Reaches Far and Wide, Including to NASA, to Cut Video Costs ... Space: The Final Frontier for Marketing Procurement? ... P&G casts wide net for ideas to cut $1B from marketing budget  ... Procter & Gamble is looking for fresh ideas on how to trim its marketing budget and cut costs on video production. The company recently posted a call for ideas on NASA.gov, among other websites, hoping to catch the attention of innovative thinkers ... " 

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