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Monday, September 22, 2014

Kroger Private Label Growth

Continued growth of retail private label, statistics:

How Kroger's private-label brands fuel growth 
Kroger's Simple Truth natural private-label brand is on track to reach $1 billion in annual sales, and its Kroger brand is the top-selling brand in its stores. The retailer's private-label brands have grown to account for 25% of grocery sales, company executives said, and Kroger has also added a range of lower-priced private labels for shoppers with smaller budgets, including P$$t for nonperishable items, Check this Out for household goods and Heritage Farm for fresh foods .... " 

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