In Informs Analytics Magazine
Machine Learning for Big Data Value.
Yes, big data helps unveil millions of facts about consumer behavior and trends. Leveraging emerging big data sources and types to gain a much more complete understanding of customer behavior – what makes them tick, why they buy, how they prefer to shop, why they switch, what they’ll buy next, what factors lead them to recommend a company to others – is strategic for virtually every company. But have data science organizations built the capabilities to truly harness big data? .... "
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