Memories are Geotagged

In KurzweilAI:   Memories may be geotagged with spatial information about the location where the information was acquired.   Applications to retail engagement?  Is this just in games?  Quite a remarkable finding on the surface of it.   The ultimately associative memory?   " ... “These findings provide the first direct neural evidence for the idea that the human memory system tags memories with information about where and when they were formed and that the act of recall involves the reinstatement of these tags,” said Michael Kahana, professor of psychology in Penn’s School of Arts and Sciences. ... "