March on: Cost of Bad Online Experiences

A good piece in CIO Insight, with some very useful points.  But I have some issues again with the format.   The slide show.  This is getting more common, apparently to provide more space for advertising.  Discussed it with my colleagues.  The reaction is universally negative.  It stretches out the real content into a long train of information.  Akin to multi-quintuple spacing document and then adding mostly irrelevant pictures in between the text.  Reminds me of some of Edward Tufte's work on the march of slideshows.   At very least a sloppy cognitive style.  Sad here because the content is actually good, the format just degrades it.  An example of a bad online experience itself.  Fix it.