Nielsen Consumer Neuroscience

Nielsen on it Neuroscience offerings.  This was pointed out to me by a colleague a few weeks ago.  Shows how this is taken seriously today.  The whole site is worth reading closely " ... Our patented technologies and proprietary techniques measure consumers’ neurological reactions to stimuli providing highly accurate and deep insights into consumer behaviors. Nielsen NeuroFocus is a global leader in neurological testing for consumer research. We bring world-class experts in neuroscience, consumer research, and marketing to develop innovative methods for understanding consumer thought, emotion, and behavior. We are developing the world’s first wireless, dry, EEG headset, which will expand testing environments beyond the lab and into the home or in the store. ... "