Facebook and Wal-Mart on Facial Recognition

In Adage:   Piece on the interests of retailers and the social media on facial recognition.  Not very surprising, given recent research in this domain.   " ... Facebook, Walmart to Help Write Rules On Facial Recognition Technology ... Retailers and Advertisers Hope to Use the Tech to Identify Consumers ... Facebook, Walmart, and other companies planning to use facial-recognition scans for security or tailored sales pitches will help write rules for how images and online profiles can be used. ... "