Jobs in an Always-on World

In Adage: 

Time to Reinvent Job Structures to Survive an Always-On World

Marketing Is About Making Your Brand as Relevant as Possible, and Now You Need to Do It in Real Time

How do you keep your brand relevant in today's "always on" environment?
For one thing, you've got to be very, very nimble. Tony Pace, Subway Restaurants CMO, said marketing is like Peyton Manning calling an audible at the line of scrimmage. In the past, over 80% of the marketing plan "would be executed the way you originally planned," he told the ANA's fall conference. "Now, it's like 20%, so you better be agile." .... '