Via Steve Frenda, Managing Director, The Path to Purchase Institute in Linkedin
Well done piece authored by Google's Zavers
The Tipping Point: Retailers Embrace Digital Couponing.
Lots of interesting statistics and background in this article.
" ... Over the last two decades, technology has helped put security and distribution controls in place to build the online coupon system that we see today. With the rise of smartphone usage, we see an even more dramatic shift for consumers away from traditional clip-and-save paper coupons and towards digital coupons. In a recent Google survey, 59% of consumers said they have loaded coupons onto a loyalty card (from mobile or web).1 To understand the digital coupon mindset of retailers, Google commissioned Retail TouchPoints to survey nearly 150 retail executives. .... "
The link above is to a Dropbox Download.
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