Showrooming at Best Buy

I had not realized I was part of BestBuy's showrooming strategy.   I was there for the first time in months last week.  But they did not ultimately convert me. In Adage:  But did their approach work? " ... Best Buy's showrooming strategy is likely paying off through increased store traffic but more could be done to encourage shoppers to actually buy its products, new research based on social-media data suggests. Best Buy in late October launched its first specific showrooming campaign via a spate of ads featuring actors Will Arnett, Maya Rudolph, Jason Schwartzman and LL Cool J. At the time, the company said it hoped to show consumers there is a better way to research and buy electronics via its "low price guarantee" and the ability to order online and pick up in store. ... "