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Tuesday, December 17, 2013

Use Cases for iBeacon and Estimote

In Wired:  I continue my look at the use of in store location and communication.  Something we thought a lot about in the innovation lab, but never had the technology to make it work.  Is it ready now?  

" 4 Reasons Why Apple’s iBeacon Is About to Disrupt Interaction Design ... You step inside Walmart and your shopping list is transformed into a personalized map, showing you the deals that’ll appeal to you most. You pause in front of a concert poster on the street, pull out your phone, and you’re greeted with an option to buy tickets with a single tap. You go to your local watering hole, have a round of drinks, and just leave, having paid—and tipped!—with Uber-like ease. Welcome to the world of iBeacon. ... " 

And a Forbes article with current specifications and features.

See also Estimote.   " ... Real world context for your apps.
Simply stick our tiny sensors in any physical place,  such as your retail store and your app users will benefit from personalized micro-location based notifications and actions when they walk in to your venue or interact with your products. ... "  What is an Estimote Beacon?
An Estimote Beacon is a small, wireless device, sometimes also called a 'mote'. When placed in a physical space, it broadcasts tiny radio signals to smart devices.  Think about it as a very small lighthouse. Smartphones that are in range are able to 'hear' these signals and estimate their location very precisely, as well as communicate with the beacon to exchange data and information. ... " 

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