Often ignored after the 'volume' and 'variability' of big data, its velocity is becoming important. And it's not just about interacting in real time with customers. It is about how elements of the internet of things interact with each other and with their context. Included in that velocity is the speed of the analytics needed to react.
In GigaOM:
" ... In order to respond to customers in a timely manner, it’s important that businesses focus on data velocity–the speed at which data can be generated, collected, processed, and analyzed ... "
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