NFL Tackling Big Data

In our recent executive briefing we used the work by the NBA using video imaged game recording for gathering big data to understand the detail of game and player behavior using analytics.  An excellent example.  Colleague Walter Riker points out that the NFL is not far behind.  Here reported on in CNN/Fortune.  With the addition, it seems, of sensor devices to gather data beyond the video recording used by the NBA.   This is becoming common.  Gather all the data,  you will find analytic purposes for it in the future.